Hacia Nuevas Experiencias en Retail

Mientras muchos esperan que pase la pandemía para volver a sus prácticas comerciales habituales, el mundo del retail está cambiando dramáticamente y para siempre. Quienes se preparen para volver al pasado no tienen futuro ...

What Will the Retail Experience of the Future Look Like?
The world’s retailers face a host of challenges. Even before the pandemic, many brick-and-mortar retailers were struggling. Now, as we emerge from the liminal space of nationwide lockdowns into new psychological and social territory, shoppers will be anxious about whether visiting stores will increase their exposure to the virus. Adding to the complexity: The United States is now officially in a recession, which will dampen consumer spending for months to come.

Leer en: https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like