7 Verdades Sobre el Liderazgo

El liderazgo es una construcción permanente, que supone aprendizaje, reflexión y experimentación constante. Este artículo sirve para la reflexión, aun cuando yo reescribiría su tercera recomendación.

7 Brutal Truths About Leadership Not Too Many People Want to Hear

Poet and civil rights activist Maya Angelou famously stated, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  Starting on the journey toward great leadership demands having to face some brutal truths about what truly defines leadership success. However, it may not be what you want to hear (or read).
Leerlo en: https://www.inc.com/marcel-schwantes/great-leadership-brutal-truths.html

Repensar la Transformación Digital

La crisis del COVID-19 amplió una brecha de desempeño entre las empresas que venían invirtiendo en tecnología y las rezagadas. Una interesante investigación de Accenture, realizada a fines de 2019 midió las diferencias en la adopción de tecnología digital y los resultados relativos. Hoy la brecha de desempeño se está agravando y los rezagados deben adoptar nuevos enfoques para que la brecha no se convierta en un abismo.

Accenture's CEO: 5 rules for rethinking digital transformation during COVID-19

Almost overnight, the COVID-19 crisis widened a performance gap—between those organizations that invested in technology innovation at scale before the pandemic and those that did not—into a chasm. The challenge now is how to accelerate this kind of digital change during a crisis, even as many are slipping behind. To persevere and prevail, companies of all sizes across industries will need to employ a new strategy and mindset.

Leerlo en: https://fortune.com/2020/06/26/coronavirus-accenture-ceo-digital-transformation/

El Futuro del Marketing: B2R2C

El Internet de las cosas coloca entre el consumidor y el mercado a la inteligencia artificial. En la medida que las decisiones de compra pasen a estar arbitradas por los robots el marketing tengra que ajustarse a operar con este nuevo canal. Será el tiempo del "business to robot to consumer" (B2R2C). Hoy es un tema de especulación teórica, pero mañana ...

Marketing To Robots: Why CMOs Need To Start Thinking About Business To Robot To Consumer (B2R2C)
Will you be selling and marketing to robots in the future? Most people would laugh at the idea, but with global spending on robots expected to reach $241.4 billion by 2023, per IDC, and major tech players investing heavily in voice, AR & VR, the possibility might not be too far off in the future.

Leerlo: https://www.forbes.com/sites/cathyhackl/2020/06/14/marketing-to-robots-why-cmos-need-to-start-thinking-about-business-to-robot-to-consumer-b2r2c/

Hacia Nuevas Experiencias en Retail

Mientras muchos esperan que pase la pandemía para volver a sus prácticas comerciales habituales, el mundo del retail está cambiando dramáticamente y para siempre. Quienes se preparen para volver al pasado no tienen futuro ...

What Will the Retail Experience of the Future Look Like?
The world’s retailers face a host of challenges. Even before the pandemic, many brick-and-mortar retailers were struggling. Now, as we emerge from the liminal space of nationwide lockdowns into new psychological and social territory, shoppers will be anxious about whether visiting stores will increase their exposure to the virus. Adding to the complexity: The United States is now officially in a recession, which will dampen consumer spending for months to come.

Leer en: https://hbr.org/2020/06/what-will-the-retail-experience-of-the-future-look-like

Gestionando las Emociones de Tu Equipo

Luego de 3 meses de cuarentena nuestras emociones y la de nuestros colaboradores flaquean y, consecuentemente, tambien nuestra energía y la de nuestros equipos.  En este contexto se hace necesario trabajar las emociones propias y de nuestros equipos para mantener los máximos niveles de energía.

Three Tools To Manage Emotions In Your Team

So many of us are yearning for this sense of safety. Yet it feels as elusive as ever. As much as we would like, emotional processing doesn’t have a timetable for ourselves or others. Many of us are tempted to deny our own emotions.

Leerlo en:  https://www.forbes.com/sites/hennainam/2020/06/18/three-tools-to-manage-emotions-in-your-team/

Balanceando las Inteligencias Analítica y Emocional

En tiempos de pandemia, los líderes empresarios no sólo comparten las mismas emociones (incertidumbre, angustias, etc.) de sus colaboradores sino que tambien deben mantener una actividad analítica para preservar a sus organizaciones. Hoy, mas que nunca, los líderes deben combinar sus capacidades analíticas con un grado de empatía hacia sus colaboradores. Los estudios neurocientificos plantean que estas dos actividades, que parecen antagónicas, deben combinarse y aportan algunas pistas sobre como hacerlo.

The Best Managers Balance Analytical and Emotional Intelligence

These are extremely challenging times. We are in the midst of a global pandemic with the numbers infected by the coronavirus in the millions and deaths in the hundreds of thousands. Because of the corresponding economic shutdown, many businesses are closing their doors permanently. In the U.S., we are experiencing unemployment levels not seen since the Great Depression. On top of all of this, streets are filled with protesters crying out for justice after yet another unarmed black man, George Floyd, was killed at the hands of the police, seen in its entirety in a shocking nine minute video viewed all over the world.

Leerlo en: https://hbr.org/2020/06/the-best-managers-balance-analytical-and-emotional-intelligence

Como Negociar Virtualmente

En los últimos meses, nos hemos visto obligados a encarar todas nuestras negociaciones de modo remoto. Esto supone un cambio dramático en procesos clave de negocios. Es un buen momento para reflexionar sobre la experiencia en vista a aprender y mejorar esta capacidad.

How to Negotiate — Virtually

For the past few months, almost all negotiations have been occurring virtually. But even before Covid-19, an increasing number of dealmakers were connecting through digital tools.  Video technologies, low-cost teleconferencing, and email have all become efficient ways for teams to prepare together and to negotiate with counterparts.

Leerlo en: https://hbr.org/2020/06/how-to-negotiate-virtually

Liderazgo de Crisis

El liderazgo para tiempos de COVID-19 requiere un conjunto de capacidades adicionales a las que ponderábamos en tiempos de "normalidad". La "contención" o "sostenimiento" de los colaboradores pasa a ocupar un papel clave.

The Psychology Behind Effective Crisis Leadership
When I ask groups of managers what makes a good leader, I seldom have to wait long before someone says, “Vision!” and everyone nods. I have asked that question countless times for the past 20 years, to cohorts of senior executives, middle managers, and young students from many different sectors, industries, backgrounds, and countries.

Leerlo en: https://hbr.org/2020/04/the-psychology-behind-effective-crisis-leadership

Hacia las "Oficinas Saludables"

La nueva normalidad incluira el concepto de oficinas saludables. Se trata de exigencias para unos, pero de oportunidades de negocios para otros. 


What Makes an Office Building "Healthy"
The pandemic spawned by the novel coronavirus has forced a global reckoning with the awesome power of infectious diseases to grind economies to a halt. The forced lockdowns and retreat into home isolation has also given us a heightened awareness of the role our surroundings play in our health and wellbeing.

Leerlo en:
https://hbr.org/2020/04/what-makes-an-office-building-healthy

Inteligencia Emocional para Tiempos de Crisis

En épocas de crisis, más que nunca, los líderes deben estar atentos, cuidar y desarrollar las competencias que dan sustento a la propia inteligencia emocional. 

Harvard researcher says the most emotionally intelligent people have these 12 traits. Which do you have?

What makes someone great at their job? Having knowledge, smarts and vision, to be sure. But what really distinguishes the world’s most successful leaders is emotional intelligence — or the ability to identify and monitor emotions (of their own and of others).

Leerlo en: https://www.cnbc.com/2020/06/09/harvard-psychology-researcher-biggest-traits-of-emotional-intelligence-do-you-have-them.html

Hacia la Nueva Normalidad para las Empresas

Tanto en lo personal como en lo laboral, estamos en una transición hacia una nueva normalidad. Hemos asumido los cambios con un sentido heroíco durante la transición pero se acerca la etapa de rediseñar la nueva normalidad, lo que no dejará de ser traumático.


Change Is The New Normal: What Are Organizations Abandoning Since COVID-19 And What Will They Not Continue To Do Once Things Return To 'Normal?'

“We may all come out of the COVID-19 experience with some form of PTSD and loneliness and burnout, all of which are things that we used to address or face or handle on our own, but with no outlets in the form of gyms or faith groups or other sources of relief or comfort, a lot of the healing and handling has to be done online.”
https://www.forbes.com/sites/johnwinsor/2020/04/29/change-is-the-new-normal-what-are-organizations-abandoning-since-covid-19-and-what-will-they-not-continue-to-do-once-things-return-to-normal/

La amenaza del oportunismo

Muchas empresas han aprovechado la pandemia para incorporar nuevos negocios. Esta estrategia de sobrevivencia puede rendir frutos durante la crisis, pero puede amenazar el éxito de la empresa en un lapso mayor. La pérdida de foco, puede debilitar las ventajas competitivas de la empresa y encarrilarla hacia el fracaso.

Don't Let Opportunism Compromise Your Corporate Mission
As we come out of the pandemic, chasing any opportunity will obviously be a temptation for many cash-hungry businesses. But be careful. That way lies ruin. You don’t want to go out of business just as work picks up. Now’s the time to clarify your mission statement for the resurgence that lies ahead.

Leerlo en: https://hbr.org/2020/06/dont-let-opportunism-compromise-your-corporate-mission

Claves para la Sucesión en las Empresas Familiares

La sucesión en las empresas familiares es uno de los grandes desafios de una gran proporción de las empresas argentina. No hay recetas generales, ni soluciones mágicas. Cada familia empresaria debe transitar este proceso de acuerdo a sus propias caracterísitcas y personalidad de los involucrados. Pero siempre hay algunos principios que deben ser observados para llevar el proceso a buen puerto.

The Key to Successful Succession Planning for Family Businesses
The succession process is one of the biggest challenges facing family firms, as most fail to remain a family business past the second generation. Among those that do succeed, a key concern is how nonfamily personnel will receive a successor. Perceptions of nepotism in succession can undermine nonfamily employee commitment to the business and their continued participation in the firm.

Leerlo en: https://hbr.org/2020/05/the-key-to-successful-succession-planning-for-family-businesses

5 Acciones Para Enfrentar el Mundo Post-Pandemia

Ya podemos percibir como será el mundo post-pandemia, por lo que, como empleados o empleadores,  podemos ir preparándonos para el mismo. Las personas, empresas o países que demoren en hacerlo perderán oportunidades y competitividad.

5 Things You Can Do Right Now to Prepare for the Post-Coronavirus Business World
Social distancing. Telemedicine. Self-quarantine. These are all words that at the start of 2020 weren't part of our vocabulary, but several months into the new decade we are all hearing and using them daily.

Leerlo en: https://www.entrepreneur.com/article/348272

Prepararse Para el Nuevo Mundo del Trabajo

La experiencia actual, de cuarentena y aislamiento, aporta lecciones sobre el mundo del trabajo que se viene. Tanto empleados como empleadores tienen la oportunidad de leer entre lineas y prepararse para el futuro del trabajo ... porque el futuro es hoy.

5 things you can do to prepare for the new future of work

The future of work is no longer a thing of the future. COVID-19 has accelerated—and in many ways redefined—what our present and future of work looks like. Spurred by the pandemic, up to half of Americans are now working from home, a trend that experts predict will continue.

Leerlo en: https://www.fastcompany.com/90508779/5-things-you-can-do-to-prepare-for-the-new-future-of-work

Recuperando la Reputación luego de una Crisis

Todos tenemos historias propias o cercanas, referidas a errores que afectaron nuestras marcas. De allí la importancia de tener claros ciertos principios que nos lleven a mitigar el daño y reimpulsar la reputación de nuestra marca.

How to Improve Your Brand Reputation After a Crisis
Building a reputable brand takes a lot of time. You can spend years trying to craft a strong brand image for your business. But when something goes wrong, that brand image you've invested so much time and effort into creating can become tarnished in just a few minutes.

Leerlo en: https://www.inc.com/young-entrepreneur-council/how-to-improve-your-brand-reputation-after-a-crisis.html

Reingenieria de Procesos Orientados a la Seguridad

La pandemia ha obligado a cambiar procesos de negocios, tanto para garantizar la seguridad de los colaboradores como la de los clientes. Las viejas técnicas de reingeniería de procesos peuden ser una herramienta clave para rediseñar la experiencia cliente post-pandemia.

How to "Re-engineer" Your Business for Safety

While CEO at Best Buy, for example, we worked with vendors, the supply chain, stores, and customers to improve the quality of getting TVs from manufacturers to our stores and finally to buyers. By drastically reducing the number of TVs damaged at any step in the process (quality), we reduced returns (costs) and increased customer satisfaction (service).

Leerlo en: https://hbr.org/2020/06/how-to-re-engineer-your-business-for-safety

Mejores Prácticas para tu Estrategia de Marketing Digital

La crisis del COVID-19 ha forzado a todas las empreas a acelerar su transformación digital y actuar sobre las redes. Este proceso está siendo, en muchos casos, desordenado, consecuentemente poco efectivo y costoso. Hay que considerar algunas buenas practicas a la hora de volcarse al marketing digital. 

8 Steps to a Digital Marketing Strategy that Drives Leads and Sales
The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is.

Leerlo en: https://marketinginsidergroup.com/marketing-strategy/8-steps-to-a-digital-marketing-strategy/

La Clave Para Motivar a Tu Equipo

Durante las últimas semanas, venimos trabajando con muchos líderes empresarios como mantener la motivación de sus equipos, en tiempos donde la moticación parece decaer y las herramientas para sostenerla no parece suficientes. Por eso es bueno entender los fundamentos de la motivación, para luego actuar sobre ella. Este artículo aporta en tal sentido.

How To Motivate Anyone: The Hidden Key
As a result of the COVID-19 crisis, your business is likely operating in a strange new world where employees work from home and Zoom meetings reign supreme. It seems like almost everything has changed--including your team's level of motivation. It's not hard to understand why that's happened, but dwindling motivation may be difficult to overcome.

Leerlo en:  https://www.inc.com/entrepreneurs-organization/how-to-motivate-anyone-hidden-key.html

Liderazgo y Comunicación en Tiempos de Crisis

El liderazgo en tiempos de crisis exige una capacidad comunicativa superlativa. La mayor parte de los líderes falla a la hora de comunicar.  Siempre es hay margen para aprender. 


How to Effectively Communicate to Your Organization in Turbulent Times
During times of rapid change, our ability to adapt to a situation and respond will be tested. These are the times when a leader’s ability to communicate will make the difference between success and failure, regardless of whether they are in the C-suite or on the front line.

Leerlo: https://www.entrepreneur.com/article/350050

¿Es Tiempo de Prepararse para la Próxima Pandemia?

Todo indica que hay una alta probabilidad que en los próximos años se repitan nuevas pandemias.  En los países más serios surgen voces que piden políticas públicas que vayan planificando acciones para que las consecuencias de las próximas pandemias no sean tan desvastadoras como las del COVID-19.  En los paises donde el sector público no tiene capacidad de anticipación, ni de acción, son los actores privados los que deberían ir tomando acciones para protegerse. En eso estamos.

It's Not Too Early to Prepare for the Next Pandemic
SARS in 2003, H1N1 in 2009, MERS in 2012, and now Covid-19. We don’t know when or where, but we know with 100% certainty that another deadly infection will strike. While the clear priority right now must be coping with the surging number of cases and the economic havoc that the current pandemic is wreaking, it is also time for the country to begin takings steps to minimize the pain of the next pandemic.

Leerlo en: https://hbr.org/2020/04/its-not-too-early-to-prepare-for-the-next-pandemic

Buscando Nuevos Modelos de Negocios para Enfrentar la Nueva "Normalidad"

Muchos empresarios, tambien en Argentina, están cambiando sus modelos de negocios para posicionarse ante la nueva "normalidad".  Cunado buscamos nuevos modelos de ingresos, partimos de preguntarnos acerca de la reconfiguración del universo de clientes y el up-grade de sus necesidades y expectativas. A partir de alli, adaptamos las propuestas de valor, que llevan inexorablemente a un nuevo modelo de negocios.


Forced to adapt, businesses rethink how they make money

Many business owners are changing the way they make money as they attempt to recoup revenue lost to the coronavirus outbreak. The changes can look subtle; for example, when owners of clothing stores decide to beef up their internet business. But often such adjustments involve an entire rethinking of the business model — the blueprint that encompasses the key aspects of running a company — with significant changes to staffing, technology and inventory.

Leerlo en: https://apnews.com/b7b5bc654db2c006f781df0f18b43d77