El Arte del "Elevator Pitch"

En la vida profesional normalmente contamos con muy pocos minutos para exponer una idea de modo exitoso. En pocos segundos, nuestro interlocutor decide si seguir escuchándonos o terminar la conversación. El arte de convencer a otro con nuestra propuesta tiene ciertas reglas a seguir.

The Art of the Elevator Pitch
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A winning pitch starts with a winning logline — a valuable lesson for innovators in any field. The most valuable innovations offer novel solutions to challenging problems...

https://hbr.org/2018/10/the-art-of-the-elevator-pitch

Como Acercarse a los Empleados Sin Perder Autoridad

Es comun que muchos jefes reconozcan la importancia de acercarse a sus empleados, pero temen que este acercamiento mine su autoridad. Hay acciones para alejar ese temor y que el acercamiento a los colaboradores sea altamente productivo.


How to Bond With Your Employees Without Compromising Your Authority
 For any company, success is largely dependent on how well workers perform. I’ve long since learned that employees who perform the best are almost always those who are most engaged with their projects and teams. But you might be surprised to find out that one of the biggest contributing factors to the motivation and good feeling of an employee is often their relationship with their manager.
Leerlo en:
https://www.entrepreneur.com/article/320804

El Nivel de Incompetencia de los Líderes

"Todos somos ascendemos hasta alcanzar nuestro nivel de incompetencia". Esto tambien les pasa a los líderes, quien llegan a esa posición no por su capacidad para ejercerla, sino por haber realizado las tareas de la anterior. Es muy común, por tanto, que los nuevos líderes no estén en condiciones inmediatas para liderar. Pero algo se puede hacer ...

A Critical Leadership Problem Many Companies Don't Even Know They Have
I teach many leadership programs across the country, and one thing that continually surprises me is how many managers in my programs have no idea how to coach their employees effectively. This isn't their fault -- they were promoted because they were good at their old jobs. But when they were promoted to a leadership role, no one taught them how to lead.
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https://www.entrepreneur.com/article/322155

6 Habilidades Clave de los Líderes

Quienes escribieron el Manual del Líder de Harvard Business Review recomiendan 6 habilidaes que todos los líderes debieran forzarse a practicar regularmente.

The 6 Fundamental Skills Every Leader Should Practice
There’s an old story about a tourist who asks a New Yorker how to get to the storied concert venue Carnegie Hall and is told, “Practice, practice, practice.” Obviously, this is good advice if you want to become a world-class performer — but it’s also good advice if you want to become a top-notch leader.
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https://hbr.org/2018/10/the-6-fundamental-skills-every-leader-should-practice?platform=hootsuite

Mejor Cultura Para Mejores Colaboradores

Toda Pyme que aspire a atraer y retener la mejor gente debe considerar la mejora de su cultura organizacional. Una mejor cultura organizacional no pasa por incorporar un futbolito o una play station. Responde a un enfoque complejo que alimenta el sistema de creencias y valores que se respira en la compañía. Supone un esfuerzo consistente en el tiempo


How Small Businesses Can Improve Their Company Culture To Attract The Best Candidates
Improving company culture is at the top of the agenda for many modern workplaces, as more employers are coming to appreciate the role it plays in attracting prospective employees especially millennials.

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https://www.forbes.com/sites/peterdone/2018/10/23/how-small-businesses-can-improve-their-company-culture-to-attract-the-best-candidates/

La Arrogancia de los Líderes

Si la humildad es un valor reconocido, porque los líderes corproativos son arrogantes ...

If Humility Is So Important, Why Are Leaders So Arrogant?
A recent management column in the Wall Street Journal appeared under the appealing headline, “The Best Bosses Are Humble Bosses.” The article reported that humble leaders “inspire close teamwork ...
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https://hbr.org/2018/10/if-humility-is-so-important-why-are-leaders-so-arrogant

Cuando Los Hombres son los Mejores Aliados de las Mujeres

Es clave que las estrategias tendientes a la igualdad de género en las empresas incluya la acción comprometida de los hombres. La evidencia muestra que cuando los hombres participan deliberadamente en programas de inclusión de género, el 96% de las organizaciones ven un progreso, en comparación con solo el 30% de las organizaciones cuando ellos no participan.

How Men Can Become Better Allies to Women
 Women’s conferences and employee resource groups (ERGs) are increasingly inviting men to attend. By creating events aimed at men, they hope to include men in discussions around gender equity in the workplace, and make organizational diversity efforts more successful.
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https://hbr.org/2018/10/how-men-can-become-better-allies-to-women?referral=03759&cm_vc=rr_item_page.bottom

Por un Adecuado Equilibrio entre Trabajo y Vida Personal

Felizmente las nuevas generaciones van imponiendo una mayor consciencia en la importancia de encontrar un adecuado balance entre trabajo y vida profesional. Este artículo se refiere a este importante tema.

The Importance Of Striking The Right Work-Life Balance
We all hope to achieve the perfect work-life balance where we can check off every task on the office to-do list before heading home at the right time to spend quality time with family, friends, or lazing around as we wish.
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https://www.entrepreneur.com/article/321863

Los 5 Mayores Errores de las PyMES

Como empresarios, atribuimos el éxito a las cosas hechas por los exitosos.  Sin embargo, aprender de los errores es igualmente valioso. Según este artículo de Forbes, hay cinco errores frecuentes entre los empresarios ...

Top Five Small Business Mistakes And How To Fix Them
 Our business culture revolves around studying successes. Read any tech blog and you will drown in a sea of stories of founders who made it. Therein lies the survivorship bias.
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https://www.forbes.com/sites/forbestechcouncil/2018/10/11/top-five-small-business-mistakes-and-how-to-fix-them/

La Inteligencia Emocional en la Experiencia del Cliente

Una base importante para establecer una relación emocional con los clientes. Según un artículo de Harvard Business Review, "los clientes conectados emocionalmente son más del doble de valiosos que los clientes altamente satisfechos".

Emotional Intelligence Determines Your Customer's State Of Mind
 Competition for the emotional loyalty of customers to a brand is in full swing. Aldous Huxley once wrote that “experience is not what happens to you -- it's how you interpret what happens to you.” It’s no longer just about what is objectively measurable; rather, a considerable part of customer loyalty now takes place on an emotional level. What makes a good product or service is simply a matter of customer perception.
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https://www.forbes.com/sites/forbestechcouncil/2018/10/04/emotional-intelligence-determines-your-customers-state-of-mind/

Las Virtudes Complementarias del Líder

Aún los buenos líderes deben contar con un conjunto de virtudes complemetarias, que balancean sus virtudes centrales.

Why Leaders Need to Cultivate Complementary Strengths
How do I know? When he left one company to join another, many in his top team followed him to the new company because they wanted to keep working for him. That’s a pretty strong testimonial.
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https://hbr.org/2018/10/why-leaders-need-to-cultivate-complementary-strengths

Pymes en Redes Sociales: 7 Ideas Efectivas

Si estás luchando para crear publicaciones relevantes, aquí hay algunas ideas que podrían mantener a tus seguidores comprometidos y, con suerte, atraer muchas nuevas:



7 effective social media post ideas for small businesses
The success of your social media marketing comes down to the quality of the content you are sharing, the timings and frequency of your posts and the level of interactions.
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https://squirrelsandbears.com/2018/10/12/social-media-campaign-ideas-for-small-businesses/

Como Preparar tu Organización para La Innovación

Hay 4 acciones que pueden desarrollarse para orientar tu organización hacia la innovación.

How To Prepare Your Organization For Innovation In a recent article for Harvard Business Review, columnist Scott Kirsner pointed to a survey of 270 corporate leaders that found that the most significant obstacles to innovation are not things like budget, skill sets or CEO support, but politics and culture.

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https://www.digitaltonto.com/2018/how-to-prepare-your-organization-for-innovation/

Como Evaluar la Efectividad de los Programas de Bienestar Para los Empleados

Más del 60% de las empresas estadounidenses ofrecen programas de bienestar para sus empleados, sin embargo, no siempre es fácil medir la efectividad de los mismos. Este articulo plantea una interesante reflexión sobre el tema

How to Gauge the Effectiveness of Employee Wellness Programs
 Tracking the data on the effectiveness of employee well-being programs can feel like you’re watching a Ping-Pong match.

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https://hbr.org/2018/10/how-to-gauge-the-effectiveness-of-employee-wellness-programs?%2B%2B%28function%28i%2Cs%2Co%2Cg%2Cr%2Ca%2Cm%29%7Bi%5B%27GoogleAnalyticsObject%27%5D=r%3Bi%5Br%5D%3Di%5Br%5D%7C%7Cfunction%28%29%7B++%28i%5Br%5D.q%3Di%5Br%5D.q%7C%7C%5B%5D%29.push%28arguments%29%7D%2Ci%5Br%5D.l%3D1%2Anew+Date%28%29%3Ba%3Ds.createElement%28o%29%2C++m%3Ds.getElementsByTagName%28o%29%5B0%5D%3Ba.async%3D1%3Ba.src%3Dg%3Bm.parentNode.insertBefore%28a%2Cm%29++%7D%29%28window%2Cdocument%2C%27script%27%2C%27https%3A%2F%2Fwww.google-analytics.com%2Fanalytics.js%27%2C%27ga%27%29%3B++ga%28%27create%27%2C+%27UA-28289263-5%27%2C+%27auto%27%29%3B++ga%28%27send%27%2C+%27pageview%27%29%3B

10 Estrategias de Marketing para Pymes

Para muchas PyMES el desarrollo de acciones de marketing es una tarea pendiente. este artículo muestra estrategias de marketing efectivas para Pymes.

10 Awesome Marketing Strategies For Small Businesses
Today, I’m going to show you 10 different marketing strategies that have a proven history of success for small businesses.
Half of these options will probably be viable growth strategies for your unique business.
Four of them are probably worth testing out over the next month.
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https://consumerrnotes.com/10-awesome-marketing-strategies-for-small-businesses-gkgfkyfgy/uncategorized/

Liderazgo y Gesión del Cambio

La pelicula "Moneyball" aporta un interesante punto de vista para entender la gestión del cambio.  En la trama, el Gerente de los Atléticos de Oakland, Billy Beane (Brad Pitt), tiene la tarea de configurar a un equipo de béisbol con un presupuestos que puedan competir a un alto nivel con los otros equipos profesionales bien financiados en la Liga Mayor de Béisbol...

Leadership and Change Management
 Change is difficult. We know this. Whether in business, personal life or international geopolitics, the sweep of revolutionary change can be painful, confusing and full of hardship.
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https://www.business2community.com/leadership/leadership-and-change-management-02124064

5 Fuerzas que Frenan el Cambio

Hoy tenemos métodos y herramientas de cambio muy superiores a todo lo que estaba disponible en el pasado. Sin embargo, los resultados de losprocesos de cambio siguen siendo esquivos al éxito. Esto es porque hay fuerzas que obstaculizan el cambio ...

5 forces of friction which put a brake on change
 In recent decades, the world of change management within organizational environments, particularly in technology related businesses, has improved significantly. Several change methods and frameworks have developed incrementally and at pace.
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https://www.cio.com/article/3308939/digital-transformation/5-forces-of-friction-which-put-a-brake-on-change.html

Como Promocionar Tu Negocio Sin Grandes Gastos

Muchos empresarios buscan formas de promover sus negocios de modo efectivo sin altos costos. Aqui van algunas ideas para ello.

How to Promote Your Business Inexpensively
 Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but ...
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https://vavmy.com/how-to-promote-your-business-inexpensively/

Estrategias para la Mejor Experiencia del Cliente

En plena "economía de la experiencia" la formulación de nuestra estrategia debe garantizar la mejor experiencia de los clientes.


A Simple Guide For Developing A Better Customer Experience Management Strategy
We all like to think that what we offer is so unique that it should sell itself. In reality, most customers see little difference between product offerings. Many competitors have similar features and offer similar quality. In this era of transparency, it’s harder than ever to compete on pricing. Customers have become accustomed to immediate access, instant answers, overnight delivery and free returns.
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https://www.forbes.com/sites/forbesagencycouncil/2018/09/26/a-simple-guide-for-developing-a-better-customer-experience-management-strategy/amp/

"Storytelling" y Gestión del Cambio

La comunicación es un factor crucial en las experiencias de change management, en particular para transmitir la necesidad de cambiar para garantizar un futuro más sustentable e identificar el mejor modo de hacerlo.  A continuación van algunas ideas sencillas de como hacerlo.

How to Use Storytelling in Change Management
Something profound happens when we hear a story. It activates parts of our brain that do not activate when just listening to a straightforward presentation. In fact, recent research suggests that stories change our brain chemistry — which in turn can change our behaviors.
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https://www.alleywatch.com/2018/09/how-to-use-storytelling-in-change-management/

Los CEOs Deben Ensuciarse las Manos en el Reclutamiento

Es un clásico en reuniones con dueños de Pymes, sus quejas por la falta de personal idóneo y comprometido. Tambien es un clásico que quienes se quejan dejan la selección del personal en manos subalternos sin la formación necesaria. Este artículo de Harvard Business Review refuerza la necesidad de que los CEOs se "ensucien" las manos con las tareas de selección del personal.

CEOs Need to Get Their Hands Dirty With Recruiting
Executives worry about talent. According to Harvard Business Review, it’s one of the top three concerns of CEOs today. Thanks to advances in technology and a shifting business landscape, company leaders around the world are challenged with finding new ways to connect with and engage top-tier candidates.
Leerlo en:
https://www.recruiter.com/i/ceos-need-to-get-their-hands-dirty-with-recruiting/