5 Acciones Para Enfrentar el Mundo Post-Pandemia

Ya podemos percibir como será el mundo post-pandemia, por lo que, como empleados o empleadores,  podemos ir preparándonos para el mismo. Las personas, empresas o países que demoren en hacerlo perderán oportunidades y competitividad.

5 Things You Can Do Right Now to Prepare for the Post-Coronavirus Business World
Social distancing. Telemedicine. Self-quarantine. These are all words that at the start of 2020 weren't part of our vocabulary, but several months into the new decade we are all hearing and using them daily.

Leerlo en: https://www.entrepreneur.com/article/348272

Prepararse Para el Nuevo Mundo del Trabajo

La experiencia actual, de cuarentena y aislamiento, aporta lecciones sobre el mundo del trabajo que se viene. Tanto empleados como empleadores tienen la oportunidad de leer entre lineas y prepararse para el futuro del trabajo ... porque el futuro es hoy.

5 things you can do to prepare for the new future of work

The future of work is no longer a thing of the future. COVID-19 has accelerated—and in many ways redefined—what our present and future of work looks like. Spurred by the pandemic, up to half of Americans are now working from home, a trend that experts predict will continue.

Leerlo en: https://www.fastcompany.com/90508779/5-things-you-can-do-to-prepare-for-the-new-future-of-work

Recuperando la Reputación luego de una Crisis

Todos tenemos historias propias o cercanas, referidas a errores que afectaron nuestras marcas. De allí la importancia de tener claros ciertos principios que nos lleven a mitigar el daño y reimpulsar la reputación de nuestra marca.

How to Improve Your Brand Reputation After a Crisis
Building a reputable brand takes a lot of time. You can spend years trying to craft a strong brand image for your business. But when something goes wrong, that brand image you've invested so much time and effort into creating can become tarnished in just a few minutes.

Leerlo en: https://www.inc.com/young-entrepreneur-council/how-to-improve-your-brand-reputation-after-a-crisis.html

Reingenieria de Procesos Orientados a la Seguridad

La pandemia ha obligado a cambiar procesos de negocios, tanto para garantizar la seguridad de los colaboradores como la de los clientes. Las viejas técnicas de reingeniería de procesos peuden ser una herramienta clave para rediseñar la experiencia cliente post-pandemia.

How to "Re-engineer" Your Business for Safety

While CEO at Best Buy, for example, we worked with vendors, the supply chain, stores, and customers to improve the quality of getting TVs from manufacturers to our stores and finally to buyers. By drastically reducing the number of TVs damaged at any step in the process (quality), we reduced returns (costs) and increased customer satisfaction (service).

Leerlo en: https://hbr.org/2020/06/how-to-re-engineer-your-business-for-safety

Mejores Prácticas para tu Estrategia de Marketing Digital

La crisis del COVID-19 ha forzado a todas las empreas a acelerar su transformación digital y actuar sobre las redes. Este proceso está siendo, en muchos casos, desordenado, consecuentemente poco efectivo y costoso. Hay que considerar algunas buenas practicas a la hora de volcarse al marketing digital. 

8 Steps to a Digital Marketing Strategy that Drives Leads and Sales
The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is.

Leerlo en: https://marketinginsidergroup.com/marketing-strategy/8-steps-to-a-digital-marketing-strategy/

La Clave Para Motivar a Tu Equipo

Durante las últimas semanas, venimos trabajando con muchos líderes empresarios como mantener la motivación de sus equipos, en tiempos donde la moticación parece decaer y las herramientas para sostenerla no parece suficientes. Por eso es bueno entender los fundamentos de la motivación, para luego actuar sobre ella. Este artículo aporta en tal sentido.

How To Motivate Anyone: The Hidden Key
As a result of the COVID-19 crisis, your business is likely operating in a strange new world where employees work from home and Zoom meetings reign supreme. It seems like almost everything has changed--including your team's level of motivation. It's not hard to understand why that's happened, but dwindling motivation may be difficult to overcome.

Leerlo en:  https://www.inc.com/entrepreneurs-organization/how-to-motivate-anyone-hidden-key.html

Liderazgo y Comunicación en Tiempos de Crisis

El liderazgo en tiempos de crisis exige una capacidad comunicativa superlativa. La mayor parte de los líderes falla a la hora de comunicar.  Siempre es hay margen para aprender. 


How to Effectively Communicate to Your Organization in Turbulent Times
During times of rapid change, our ability to adapt to a situation and respond will be tested. These are the times when a leader’s ability to communicate will make the difference between success and failure, regardless of whether they are in the C-suite or on the front line.

Leerlo: https://www.entrepreneur.com/article/350050

¿Es Tiempo de Prepararse para la Próxima Pandemia?

Todo indica que hay una alta probabilidad que en los próximos años se repitan nuevas pandemias.  En los países más serios surgen voces que piden políticas públicas que vayan planificando acciones para que las consecuencias de las próximas pandemias no sean tan desvastadoras como las del COVID-19.  En los paises donde el sector público no tiene capacidad de anticipación, ni de acción, son los actores privados los que deberían ir tomando acciones para protegerse. En eso estamos.

It's Not Too Early to Prepare for the Next Pandemic
SARS in 2003, H1N1 in 2009, MERS in 2012, and now Covid-19. We don’t know when or where, but we know with 100% certainty that another deadly infection will strike. While the clear priority right now must be coping with the surging number of cases and the economic havoc that the current pandemic is wreaking, it is also time for the country to begin takings steps to minimize the pain of the next pandemic.

Leerlo en: https://hbr.org/2020/04/its-not-too-early-to-prepare-for-the-next-pandemic

Buscando Nuevos Modelos de Negocios para Enfrentar la Nueva "Normalidad"

Muchos empresarios, tambien en Argentina, están cambiando sus modelos de negocios para posicionarse ante la nueva "normalidad".  Cunado buscamos nuevos modelos de ingresos, partimos de preguntarnos acerca de la reconfiguración del universo de clientes y el up-grade de sus necesidades y expectativas. A partir de alli, adaptamos las propuestas de valor, que llevan inexorablemente a un nuevo modelo de negocios.


Forced to adapt, businesses rethink how they make money

Many business owners are changing the way they make money as they attempt to recoup revenue lost to the coronavirus outbreak. The changes can look subtle; for example, when owners of clothing stores decide to beef up their internet business. But often such adjustments involve an entire rethinking of the business model — the blueprint that encompasses the key aspects of running a company — with significant changes to staffing, technology and inventory.

Leerlo en: https://apnews.com/b7b5bc654db2c006f781df0f18b43d77

Como Volverte Indispensable para tus Clientes

Todos enfrentamos el desafío de ser relevantes para nuestros clientes a partir de nuestro trabajo. Ciertas prácticas pueden ayudarnos a conseguirlo.

How to Become Indispensable to Your Clients

Today's events are unprecedented and challenging for everyone. However, there's always a lesson to be learned. It seems that just about every day we hear about the "essentials" in terms of businesses that can continue to operate. This got me thinking about what it means to become indispensable to our clients, employers, families and friends during difficult times. Why? No one likes the alternative -- losing clients or losing your job.

Leerlo en: https://www.inc.com/young-entrepreneur-council/how-to-become-indispensable-to-your-clients.html

10 Consejos para un e-Commerce Efectivo

En épocas en las que nos orientamos masivamente al e-commerce, conviene tener en claro ciertos consejos sobre "que hacer" y "que no hacer" en las redes.

#10 Dos and Don'ts for Entrepreneurs to Make Their E-commerce Business Lucrative

The global pandemic became a gamechanger for entrepreneurs who for the longest time were staying away from the virtual world.  One thing noticeable was how the outbreak changed the dynamics of buying & selling. The E-commerce sector became a severe victim of the same due to the lockdown. Low sales numbers, uncertainty of money, many e-commerce businesses perished and some were forced to witness massive lay-offs.

Leerlo en: https://www.entrepreneur.com/article/351052

Enseñanzas de los Navy SEALs para Empresarios

Los Navy SEAL son un cuerpo de elite al que se le asigna las tareas más extremas, de alli su formación especializada, tanto en destrezas físicas como mentales. Algunas de esas destrezas mentales pueden ser copiadas por los empresarios para cumplir su misión en estos tiempos de crisis.

Four Navy SEAL Tactics to Think Clearly in a Crisis

Business owners can apply SEAL training to build the mental discipline to survive and thrive in the coronavirus crisis.  For insight, I held a zoom interview with former Navy SEAL Mark Divine, who wrote a new book called Staring Down the Wolf. The "wolf" is a metaphor for fear, all of the deeply engrained negative emotions that hold you back.

Leerlo en: https://www.inc.com/four-navy-seal-tactics-to-think-clearly-in-a-crisis.html

Estrategias Militares para que las Empresas Sobrevivan a la Pandemia

Quienes han tenido formación militar fueron entrenados para enfrentar situación extremas en las cuales se deben alcanzar objetivos minimizando las pérdidas. Esa formación volcada a los negocios en tiempos de pandemia, puede orientan ciertas prácticas de gestión de crisis que vale tener en consideración.

Business Owners Can Survive the Pandemic by Using a Military Mass Casualty Strategy
Many entrepreneurs are suddenly worried about the future of their businesses. They feel pressure from the invoices piling up or don’t know what steps to take next. Actually, you can take action within the hour to save your business and come out on top by employing an emergency principle we learned as combat veterans in the military, and we use every single day to save businesses.

Leerlo en: https://www.entrepreneur.com/article/347996

Liderazgo en Busca del Equilibrio

En tiempos dificiles existe la tendencia de ver todo negro. Sin embargo, sabemos que a los ciclos de vacas flacas lo siguen ciclos de vacas gordas. Todo líder empresario debe mantener el equilibrio y sacar a su equipo de la zona de pesimismo.

To Persevere, Focus on Balance Instead of Success

Business owners have a bad habit, one the
y unknowingly slip into all too often: the habit of getting stuck at extremes. When times are good, it's easy to slide into the belief that conditions will stay that way, that the sky will forever be blue. But hunkering down in the other direction turns out to be just as easy, slogging through tough days as though the clouds won't lift and the sky above will evermore stay dark.

Leerlo en: https://www.inc.com/larry-robertson/to-persevere-focus-on-balance-instead-of-success.html

Los 7 Hábitos de Stephen Covey Frente a la Crisis

Los 7 Hábitos de las Personas Altamente Efectivas, de Stephen R. Covey, fue nombrado el libro de negocios más influyente del siglo XX. Hoy frente a la crisis del COVID-19 la obra de Covey mantiene su vigencia.

How Stephen Covey's 'The 7 Habits' Guides Leaders in Times of Challenge and Uncertainty

In a time of great uncertainty and rapid change, organizations, teams, and employees are simply trying to survive. The need for effective leadership has never been greater.

Leerlo en: https://www.inc.com/marcel-schwantes/stephen-covey-the-7-habits-of-highly-effective-people-leaders.html

Liderando Durante y Luego de la Pandemia

Mientras transitamos las primeras fases de la pandemia, muchos líderes ya están pensando como transitarán las etapas siguientes.  Se trata de liderar a sus equipos en una nueva realidad, con alta incertidumbre, cambios entre los participantes de cada industria y mercados con nuevas y mayores exigencias.
 

Lead Your Team Into a Post-Pandemic World
During the Covid-19 crisis, I’ve spoken with many CEOs who have shared that a key priority for them, naturally, has been the safety and well-being of their employees. And there are many examples of inspiring actions taken by CEOs and companies in support of their employees. But as we’ve come to recognize that this crisis will last more than a few short weeks, companies are now defining their approach for the long haul.

Leerlo en: https://hbr.org/2020/05/lead-your-team-into-a-post-pandemic-world

Cultura Organizacional Alineada con Valores de los Colaboradores

Las nuevas generaciones de empleados han impulsado la valoración de la cultura organizacional. Hoy es imperativo, y no opcional, que los líderes definan y alimenten culturas organizacionales alineadas con los valores de sus miembros. No es una tarea fácil, pero es ineludible. 

Build a Culture That Aligns with People's Values

Candidates are seeking workplaces where they can intertwine their beliefs with those of the company, and work together on a common vision of purpose and success. As leaders grapple with how to recruit top candidates and retain employees, they must rethink how they’re shaping and building a culture that unites people around a common cause. Great culture should provide continuous alignment to the vision, purpose, and goals of the organization.

Leerlo en: https://hbr.org/2020/04/build-a-culture-that-aligns-with-peoples-values

Alimentando la Cultura Organizacional en "Modo Remoto"

Hoy los líderes tienen obstáculos para ajustar y mantener la cultura de sus organizaciones, por causa del aislamiento social y del trabajo remoto. Sin embargo, hay algunos tips útiles que les servirán para alimentar las creencias y valores que componen la cultura de tu organización, sobretodo en estos tiempos de crisis.

Creative Ways to Build a Strong Company Culture Remotely
When I started Zen Media as a fully remote company 11 years ago, the whole idea of not working in an office almost seemed to be otherworldly in the eyes of many. People would ask me, "Where's your office?" I'd reply with, "In the cloud." And they'd inevitably say, "Oh, is that uptown?"

Leerlo en: https://www.inc.com/shama-hyder/creative-ways-to-build-a-strong-company-culture-remotely.html

¿Cual es la Gran Historia Detrás de Tu Marca?

No basta ofrecer un buen producto, el consumidor necesita una gran historia detrás del mismo para decidir elegirlo. Frecuentemente, minimizamos el valor de la comunicación y pagamos las consecuencias perdiendo oportunidades.

Why Every Product Needs a Great Brand Story
A good brand story has the magic to grab people's attention and impose upon them a reason to covet your body shampoo, to make it stand out from a sea of other body shampoos with a catechism that evokes a halo of meaning and purpose around your product as memorable as anything you'll see at the corner cineplex.

Leerlo en: https://www.inc.com/magazine/202006/andrew-essex/brand-story-narrative-product-attributes-sell-marketing.html

Preparando Tu Empresa para la Post-Pandemia

Hoy, la agenda de los empresarios debe estar orientada a preparar a sus organizaciones para afrontar la "nueva realidad" post-COVID19. Para ayudarlos en esa labor utilizamos diferentes herramientas, algunas similares a las que se mencionan en este artículo.

Preparing Your Business for a Post-Pandemic World
Along with the severe health and humanitarian crisis caused by the coronavirus pandemic, executives around the world face enormous business challenges: the collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. And like the health and humanitarian sides of the crisis, the business side needs ways to recover. Ad hoc responses won’t work; organizations must lay the groundwork for their recoveries now.

Leerlo en: https://hbr.org/2020/04/preparing-your-business-for-a-post-pandemic-world

A Partir de Ahora Toda Empresa Se Conviertirá en Empresa Digital de Salud

La vuelta al trabajo exige una "nueva normalidad", la cual no esta definida aún, pero sabemos que debe incluir mayores niveles de digitalización y cuidado de la salud de empleados, clientes y proveedores.  La nueva normalidad se está definiendo ahora y es positivo ser protagonista en ese diseño.

From now on, every company must become a digital health company

No matter how much time you’ve spent thinking through the future of work, it’s time to rethink the future all over again. In my scenario planning, I didn’t account for a world that would require overnight support for a remote workforce, new spaces that promote physical distancing, rotating shifts to minimize contact between people, or the provision of onsite medical testing as a result of a global pandemic. But here we are.

Leerlo en: https://www.fastcompany.com/90502405/from-now-on-every-company-must-become-a-digital-health-company

¿Tengo Vida Mas Alla del Trabajo?

¿En quien me he convertido? Es una pregunta que muchos se hacen en estos tiempos de distanciamiento social, en el que verificamos como el trabajo y sus responsabilidads nos han alejado de amigos y circulos de interés empobreciendo nuestra vida. Es una buena oportunidad para repensar quienes queremos ser y como queremos balancear la relación del trabajo con otros planos de la vida.

Do You Have a Life Outside of Work?

“I had a business trip cancelled and free time out of nowhere. I went home on a beautiful summer day and as I pulled into my driveway realized my family was scattered doing their things and that I had no friends to reach out to or hobbies that I had once loved. I sat in the car for more than an hour thinking about how I had gotten to that point.”

Leerlo en:  https://hbr.org/2020/05/do-you-have-a-life-outside-of-work

La Transformación Digital Depende Mas del Talento que de la Tecnología

En plena aceleración de la transformación digital es clave reconocer que -a diferencia de lo que la mayoría cree- su principal factor de éxito se asocia más al talento de las personas y que a la incorporación de tecnología. Podemos invertir mucho en nuevas tecnologías pero es la capacidad de adaptarnos a un futuro más digital es clave para sacar valor de esa inversión.

Digital Transformation Is About Talent, Not Technology

As The Economist recently noted, one of the most obvious consequences of the current Covid-19 pandemic will be “the infusion of data-enabled services into ever more aspects of life.” We expect digital transformation to be an even bigger imperative for organizations in the short-term future.

Leerlo en: https://hbr.org/2020/05/digital-transformation-is-about-talent-not-technology

En Tiempos de Crisis los Ecosistemas Empresarios Aportan Ventajas Competitivas

En tiempos de crisis, pertenecer a un ecosistema empresario aporta ventajas competitivas. Este artículo de Harvard Business Review lo ejemplifica a través de holdings asiáticos. Sin embargo, hay ecosistemas para Pymes, como comunidades empresariales como Vistage, que tambien aportan esas ventajas competitivas en tiempos de crisis.

In a Crisis, Ecosystem Businesses Have a Competitive Advantage

Most companies cannot quickly change their business model to open up new revenue streams. Different firm activities are interlocked with one another via standard procedures. There’s a high cost to switching internal operations. The result is like a pyramid: sturdy and impressive, but rigid and brittle

Leerlo en: https://hbr.org/2020/04/in-a-crisis-ecosystem-businesses-have-a-competitive-advantage

Oportunidad Unica: Incorporar Talento a Nuestras Empresas

Hoy el mercado lo laboral ofrece a nuestras empresas una oportunidad unica y quizás irrepetible: incorporar talento que hoy está disponible y puede apalancar nuestro éxito en el futuro inmediato.

Now Is an Unprecedented Opportunity to Hire Great Talent

While the Covid-19 pandemic hits and reshapes companies, industries, national economies, and our society in previously unthinkable ways, business leaders need to think beyond survival to the opportunities this crisis might create, not only for their own organizations but the greater good. Chief among these is a chance to hire talented people at a time when they might have trouble finding or keeping jobs elsewhere.

Leerlo en: https://hbr.org/2020/05/now-is-an-unprecedented-opportunity-to-hire-great-talent

Covid-19 y Oportunidad para el Marketing Orgánico

Las Pymes en general están refocalizando sus estrategias de marketing para sobrevivir en la etapa de relativo aislamiento social. Es un momento apropiado para focalizar los esfuerzos de marketing sobre la base orgánica de los clientes.

Covid-19 and the organic marketing opportunity
In recent weeks, we have all felt the impact of the global pandemic encroaching on both our personal and professional lives. With extensive measures being taken across the globe to enforce social distancing, we are all acclimatising to the new ways of working.
Leerlo en:  https://www.thedrum.com/opinion/2020/04/27/covid-19-and-the-organic-marketing-opportunity

Repensar el Modelo de Venta Directa al Consumidor

Los modelos de venta directa sufren limitaciones en tiempos de corona virus. Algunos investigadores sugieren evolucionar hacia otros modelos.

Reinventing the Direct-to-Consumer Business Model

The internet democratized the tools required to start and scale a business. Over the next two decades, a new class of startups emerged. From Warby Parker (eyeglasses) to Everlane (clothing) to Casper (mattresses) and The Honest Company (baby and beauty products), this first generation of “direct-to-consumer” (DTC) companies was defined by borrowed supply chains, web-only retail, direct distribution, social media marketing, and a specific visual brand identity (the now ubiquitous “blanding”) that favored sans-serif type, pastel color palettes, and scalable logos that were easily adapted to a variety of digital media.
Leerlo en:  https://hbr.org/2020/03/reinventing-the-direct-to-consumer-business-model

Falsos Profetas y las Industrias que Morirán

Descreo de las profesías sobre las industrias que moriran, pero es provocador escuchar esas profesias y aceptar que efectivamente habrán cambios y concentración en esas industrias. Pero  sobretodo habrá una transformación de las propuestas de valor que renovará a determinadas industrias.  En eso estamos trabajando juntos a empresarios Pymes de sectores amenazados.

These 4 Industries Are Going to Die
We are not going back to our old economy. It’s over. Right now, something incredibly positive is occurring in our society. It’s never happened before in world history (feel free to correct me if you can find an example).
Leerlo en: https://medium.com/@PhillipStutts/these-4-industries-are-going-to-die-e228be59493b?sk=5bd45dfda62bf6e5c162143d4ee8df79

5 Pasos Para Transmitir tu Propuesta de Valor

La crisis del COVID-19 está llevando a muchos empresarios a reformular sus propuestas de valor para adaptarse a las crecientes exigencias de sus clientes. Muchos empresarios con los que trabajamos se focalizan en mejorar la propuesta de valor, pero descuidan que sus clientes lo perciban. Cuando se subestima el valor de la comunicación, los esfuerzos en la mejora de la propuesta de valor se se diluyen y los clientes se pierden.

5 Steps to Write a Compelling Value Proposition | Inc.co
Creating and distributing a product that fails to convey its value is as bad as creating a product that has none. And the effect of succinctly communicating true product value is reflected in the company's wealth -- which can subsequently be measured in revenue, users and other metrics such as market share and brand recognition.
Leerlo en: https://www.inc.com/young-entrepreneur-council/5-steps-to-write-a-compelling-value-proposition.html

Tansformación Digital: Ahora Más que Nunca

Muchos empresarios Pymes con los que trabajo demoraron en sus procesos de transformación digital. Algunos creen que el fin del aislamiento social les permitirá neutralizar esa desventaja frente a competidores más rápidos. Sin embargo, se equivocan. La pandemia ha acelerado la necesidad de la transformación digital y la nueva "normalidad" supondrá una creciente y mejor presencia en Internet.

Why your website is more important than ever
 "I just don't have the time," or "now isn't a good time for me." These are just some of the responses that we are guilty of coming up with when we are thinking about making changes.
Leerlo en:  https://www.thedrum.com/opinion/2020/05/01/why-your-website-more-important-ever

Como Encontrar Oportunidades en la Crisis

No es automático el transofrmar las crisis en oportunidades. Pero hay ciertos caminos para lograrlo.

How to Find Opportunity Within a Crisis
As people worldwide adjust to the sudden, drastic changes in life brought on by the coronavirus pandemic, companies are having to adjust, too. Many reach out to their customers with emails containing general wishes for health and safety or offers of discounts. But many companies are instead embodying the spirit of the Chinese word for "crisis." The word, 危机 (wéijī), is composed of two different words: "danger" and "opportunity." Inside every crisis is danger, but also opportunity for creativity, resilience, and connection.

leerlo en:   https://www.inc.com/maya-hu-chan/how-to-find-opportunity-within-a-crisis.html

Como Construir una Cultura Virtuosa

Existe un vinculo estrecho entre el mejor desempeño de las empresas y la fortaleza de su cultura, de allí la importancia de pensar en acciones que conduzcan a esa cultura corporativa virtuosa.  Esto es responsabilidad de los líderes organizacionales.

How To Build A Positive Company Culture
 Company culture is an integral part of business. It affects nearly every aspect of a company. From recruiting top talent to improving employee
Leerlo en:   https://www.forbes.com/sites/alankohll/2018/08/14/how-to-build-a-positive-company-culture/?hss_channel=tw-59822889

Y si la Nueva Normalidad Fuera Mejor ...

Si bien en esta situación de emergencia seguimos impactados por lo inmediato, cuando alzamos la mirada y pensamos en lo que será la nueva normalidad es posible encontrar algunos aspectos positivos.

What If the New Normal Is Better?
As the dust settles on the exhausting triage of our businesses, we start to, slowly at first, see a longer sightline. We’ve been operating on a short view — making decisions critical for the day, the week or at best, the upcoming quarter. How long will our cash last? When will we have to lay workers off? And maybe most importantly, what can we do to find new revenue today?
Leerlo en:  https://www.entrepreneur.com/article/349375

La Nueva Economía Nos Plantea Reconsiderar los Modelos de Negocios

Actualmente la economía se rige por nuevas reglas de juego y la salida del confinamiento de ningun modo supone volver a la antigua "normalidad". Por el contrario, la "nueva normalidad" requiere que los directivos de empresas reconfiguren sus viejos modelos de negocios para dar respuestas al presente y al futuro que se viene. 

Assessing Coronavirus's Impact on Your Business Model
 When a crisis like the coronavirus pandemic hits an organization, its executives need to assess the impact on their business model, both immediately and over the long term. A framework we’ve developed over a decade of teaching can help executives identify the business-model risks and opportunities that the crisis presents.
Leerlo en: https://hbr.org/2020/04/assessing-coronaviruss-impact-on-your-business-model

5 Formas de Crear una Cultura Remota Fuerte

El trabajo remoto vino para quedarse. Pero no basta con un buen ancho de banda y equipos efectivamente conectados. Construir una cultura de trabajo remoto supone acciones más específicas y nuevas capacidades de liderazgo.

5 Ways To Nurture A Virtual Culture That Keeps Employees Connected
Cultures, leadership, teams and the way organizations operate have been put to the test as a result of the pandemic. The engagement initiatives that worked pre-COVID-19 aren’t translating smoothly to the new remote working culture.
Leerlo en:  https://www.forbes.com/sites/heidilynnekurter/2020/04/10/5-ways-to-nurture-a-virtual-culture-that-keeps-employees-connected/?hss_channel=tw-12483952

6 Consejos para Gestionar Equipos Remotos de Alto Desempeño

Dirigir un equipo remotamente supone complejidades mayores a simplemente trabajar en linea. Algunas mejores practicas son necesarias para lograr un equipo de trabajo de alto desempeño.

Council Post: Out Of Sight, Top Of Mind: Six Tips To Help Remote Teams Stay On The Productive Track
Our lives and our work have changed dramatically in just the last 30 days. Suddenly, remote work has taken on a more critical and potentially life-saving role as businesses scramble to respond to a global pandemic. Top of mind is everyone's well-being, of course. 

Leerlo en:  https://www.forbes.com/sites/forbestechcouncil/2020/04/14/out-of-sight-top-of-mind-six-tips-to-help-remote-teams-stay-on-the-productive-track/

Tips para Trabajar en Casa Más Productivamente

Nuestra forma de trabajar está cambiando, quizas para siempre. No todos logran niveles de productividad similares  a los de nuestras oficinas corporativas. Algunos consejos pueden ayudar en ese sentido. 


5 Work-Life Balance Tips For When Your Home Is Your Office
 Instead, take advantage of a popular productivity hack that's similar to the Pomodoro Technique. This involves dedicating the greater part of each hour – 52 minutes, to be exact – to focused working. That crunch is then followed up by 17 minutes of a break period, away from your desk, computer or task.
Leerlo en:  https://money.usnews.com/money/blogs/outside-voices-careers/articles/work-life-balance-tips-when-your-home-is-your-office?sf232798120=1

Mentores Efectivos

La salida de la cuarentena mantendrá cierto grado de distanciamiento social.  En particular, muchos trabajadores adultos mayores deberán trabajar remotamente. Esto permitirá la revalirización de la figura del mentor de profesionales más jóvenes. Este artículo focaliar alguna de las características que definen a un mentor efectivo.

How to Be an Effective Mentor

A mentor is defined as a person who supports another less experienced person by providing “help and advice over a period of time, especially help and advice related to their job.” What personal characteristics does it take to be an effective mentor?
Leerlo en:  https://medium.com/@jerryswon/how-to-be-an-effective-mentor-5e7fbf245b7c

Imaginación, Hoy Mas que Nunca

La imaginación, la capacidad de crear, evolucionar y explotar modelos mentales de cosas o situaciones que aún no existen, es el factor crucial para aprovechar y crear nuevas oportunidades, y para encontrar nuevos caminos hacia el crecimiento.

We Need Imagination Now More Than Ever

 The idea of “crisis management” requires no explanation right now. Something unexpected and significant happens, and our first instincts are to defend against — and later to understand and manage — the disturbance to the status quo. The crisis is an unpredictable enemy to be tamed for the purpose of restoring normality. 

Leerlo en:  https://hbr.org/2020/04/we-need-imagination-now-more-than-ever

Los Oceános Azules Tras la Pandemia

Mientras transitamos la etapa de aislamiento estamos viendo emerger n nuevo mundo productivo en el que apareceran nuevas oportunidades de negocios en campos hasta ahora vírgenes. Identificar esos océanos azules y disponernos a conquistarlos es el desafío que enfrentamos en la red de empresas en que trabajamos.

There Will Be Blue Ocean's Everywhere Post Pandemic
Rarely do blue oceans appear out of nowhere in business. But they’ll be splashing up everywhere post-pandemic.
Business strategy has long pursued the holy grail of creating unique value while simultaneously lowering costs. It’s the thing that makes huge sustainable competitive advantages appear that drives revenue growth and big fat margins in market economies.

https://www.forbes.com/sites/bobzukis/2020/04/09/there-will-be-blue-oceans-everywhere-post-pandemic/

Hacia una Nueva Industria de IT

La industria global de TI, en las últimas semanas se ha transformado para dar respuesta a la  demanda de soluciones de trabajo remoto y colaboración, dado que la mayoría de las empresas se han vuelto solo digitales. Pero luego de la pandemia la industria de IT continuará sus cambios.

The 5 Most Important Ways the Coronavirus will Change the IT Industry | IEEE Computer Society
Right now, no matter where you live in the world, the coronavirus (COVID-19) pandemic is likely forcing changes to your everyday life. The same is true for businesses of all stripes, who have had to adjust on the fly as restrictions are put into place to slow the spread of the outbreak. In the process, much of the global economy has ground to a halt.
leerlo en:  https://www.computer.org/publications/tech-news/trends/the-5-most-important-ways-the-coronavirus-will-change-the-it-industry/

Transformación Digital en la Agenda de Todos

Si bien la transformación digital estaba en la agenda de muchas organizaciones, es evidente que el mundo post COVID-19 ampliará y acelerará el avance en tal dirección. Esto es una buena noticia para las empresas y profesionales que facilitan esa transición.

How the pandemic is catapulting corporate digital transformation
Though digital transformation has been on the agenda of most organisations for some time, the severity of Covid-19 is pushing forward-thinking organisations to embrace it wholeheartedly. What’s more, the phased integration of digital solutions, so popular in the past, has been pushed out by the need for rapid change. 
Leerlo en:  https://www.techradar.com/news/how-the-pandemic-is-catapulting-corporate-digital-transformation

Planes de Marketing para Tiempos de COVID-19downturn

Muchos empresarios amigos se encuentran impactados por la súbita caida de la demanda producto de la crisis que recién se inicia. En estas circunstancias, nada mejor que recordar algunos principios del marketing que pueden ser de utilidad en el presente. 
 
Preparing your marketing plans for the Coronavirus downturn
Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. And when faced with challenges like this, it's time to turn to The Godfather for that inimitable advice: “Go to the mattresses.”
Leerlo en:  https://www.thedrum.com/opinion/2020/03/18/preparing-your-marketing-plans-the-coronavirus-downturn

Tips para la Comunicación en Tiempos de COVID-19

La crisis del COVID inicialmente paralizó a muchos empresarios. Por suerte, luego de ese primer impacto todos volvieron a la actividad, aunque más preguntas que respuestas.  Mas allá de la incertidumbree, son tiempos para repensar nuestras prácticas de comunicación y ponerlas al servicio de nuestro liderazgo.

Communicating Through the Coronavirus Crisis
The coronavirus epidemic seemed far away for me until last week. Then came news reports about someone infected in New Hampshire. Rumors started to spread, closely followed by questions: How can we find out more information?
Leerlo en:  https://hbr.org/2020/03/communicating-through-the-coronavirus-crisis

Como Los Mejores Líderes Gestionan Las Crisis

Es hora del mejor liderazgo para conducir a los equipos a traves de la crisis. Para ello, algunas reflexiones sobre lo que "no hacen" los mejores líderes.

How Great Leaders Handle High-Stress Situations | Inc.com
There are a lot of worst-case scenarios that can cause cortisol levels to skyrocket, even for the most seasoned business leaders. For some leaders, a crisis like the current Covid-19 pandemic is one of them. For others, there can be a variety of triggers. Your biggest client has given notice; your star employee is now working for your competitor; your stock value has plummeted. Leaders are stuck wondering how they're going to pivot and scale the rather large mountain that stands in front of them. 
leerlo en:  https://www.inc.com/mandy-gilbert/how-great-leaders-handle-high-stress-situations.html

Es Hora de una Cultura Organizacional "Resistente"

En tiempos dificiles los lideres deben conducir a una cultura organizacional resciliente, que permita superar obstáculos e incertidumbres.

Build "Hardiness" Into Your Organizational Culture
In turbulent times, where change is inevitable, it makes sense to strengthen your ability to adapt. One way to do this is by increasing your hardiness, or how you remain healthy under stress.
Leerlo en:  https://hbr.org/2020/03/build-hardiness-into-your-organizational-culture

3 Legados de la Pandemia al Mundo del Trabajo

Mas allá de la tragedia del COVID-19, la vuelta a una nueva "normalidad" traerá grandes cambios para el mundo del trabajo.  Los líderes de empresas deben ir preparándose para este nuevo mundo.

3 Ways the Coronavirus Has Changed Your Workplace for the Better
Chances are, your organization made massive changes because of coronavirus shelter-in-place and other orders. Some of them should be temporary, but some of the changes should be permanent. Let's look at a few things that have changed.
Leerlo en:  https://www.inc.com/suzanne-lucas/3-ways-coronavirus-has-changed-your-workplace-for-better.html

Respuestas a 15 Preguntas sobre el Trabajo Remoto

Tsedal Neeley, profesor de la Harvard Business School, ha pasado dos décadas ayudando a las empresas a aprender a administrar equipos dispersos. En este Q&A editado, ofrece orientación sobre cómo trabajar productivamente en casa, administrar reuniones virtuales y liderar equipos en este momento de crisis.

15 Questions About Remote Work, Answered
The coronavirus pandemic is expected to fundamentally change the way many organizations operate for the foreseeable future. As governments and businesses around the world tell those with symptoms to self-quarantine and everyone else to practice social distancing, remote work is our new reality. 

Leerlo:  https://hbr.org/2020/03/https-www-theringer-com