No basta ofrecer un buen producto, el consumidor necesita una gran historia detrás del mismo para decidir elegirlo. Frecuentemente, minimizamos el valor de la comunicación y pagamos las consecuencias perdiendo oportunidades.
Why Every Product Needs a Great Brand Story
A good brand story has the magic to grab people's attention and impose upon them a reason to covet your body shampoo, to make it stand out from a sea of other body shampoos with a catechism that evokes a halo of meaning and purpose around your product as memorable as anything you'll see at the corner cineplex.
Why Every Product Needs a Great Brand StoryA good brand story has the magic to grab people's attention and impose upon them a reason to covet your body shampoo, to make it stand out from a sea of other body shampoos with a catechism that evokes a halo of meaning and purpose around your product as memorable as anything you'll see at the corner cineplex.
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