Repensar el Modelo de Venta Directa al Consumidor

Los modelos de venta directa sufren limitaciones en tiempos de corona virus. Algunos investigadores sugieren evolucionar hacia otros modelos.

Reinventing the Direct-to-Consumer Business Model

The internet democratized the tools required to start and scale a business. Over the next two decades, a new class of startups emerged. From Warby Parker (eyeglasses) to Everlane (clothing) to Casper (mattresses) and The Honest Company (baby and beauty products), this first generation of “direct-to-consumer” (DTC) companies was defined by borrowed supply chains, web-only retail, direct distribution, social media marketing, and a specific visual brand identity (the now ubiquitous “blanding”) that favored sans-serif type, pastel color palettes, and scalable logos that were easily adapted to a variety of digital media.
Leerlo en:  https://hbr.org/2020/03/reinventing-the-direct-to-consumer-business-model