La crisis del COVID-19 está llevando a muchos empresarios a reformular sus propuestas de valor para adaptarse a las crecientes exigencias de sus clientes. Muchos empresarios con los que trabajamos se focalizan en mejorar la propuesta de valor, pero descuidan que sus clientes lo perciban. Cuando se subestima el valor de la comunicación, los esfuerzos en la mejora de la propuesta de valor se se diluyen y los clientes se pierden.
5 Steps to Write a Compelling Value Proposition | Inc.co
Creating and distributing a product that fails to convey its value is as bad as creating a product that has none. And the effect of succinctly communicating true product value
is reflected in the company's wealth -- which can subsequently be
measured in revenue, users and other metrics such as market share and
brand recognition.
Leerlo en: https://www.inc.com/young-entrepreneur-council/5-steps-to-write-a-compelling-value-proposition.html
5 Steps to Write a Compelling Value Proposition | Inc.co
Creating and distributing a product that fails to convey its value is as bad as creating a product that has none. And the effect of succinctly communicating true product value
is reflected in the company's wealth -- which can subsequently be
measured in revenue, users and other metrics such as market share and
brand recognition. Leerlo en: https://www.inc.com/young-entrepreneur-council/5-steps-to-write-a-compelling-value-proposition.html
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