La Inteligencia Emocional en la Experiencia del Cliente

Una base importante para establecer una relación emocional con los clientes. Según un artículo de Harvard Business Review, "los clientes conectados emocionalmente son más del doble de valiosos que los clientes altamente satisfechos".

Emotional Intelligence Determines Your Customer's State Of Mind
 Competition for the emotional loyalty of customers to a brand is in full swing. Aldous Huxley once wrote that “experience is not what happens to you -- it's how you interpret what happens to you.” It’s no longer just about what is objectively measurable; rather, a considerable part of customer loyalty now takes place on an emotional level. What makes a good product or service is simply a matter of customer perception.
Leer en:
https://www.forbes.com/sites/forbestechcouncil/2018/10/04/emotional-intelligence-determines-your-customers-state-of-mind/