The 4-Hour Leader

Juan Cruz Lozada shared with you: Forbes - 2. If you want buy in, then as the leader you have to sell. And be able to sell to a wide range of stakeholders, from board members and investors, to senior managers and front line employees to generate individual and group commitment to your direction. Leaders need people to buy in to your larger vision and be excited about their specific role in contributing to it. Change management guru John Kotter identified this as a vital component for leaders to gain the support needed for their ideas to achieve valuable results. A