Las empresas con propósito (triple impacto) ganan terreno ocupándose de resolver problemas que los gobiernas desatienden o simplemente no pueden abarcar en su totalidad. aracterísticas de la nueva economía impulsan su avance.
10 ways purposeful business will evolve in 2020
Five years ago, as cause marketing and corporate citizenship had become widely accepted corporate strategies for giving back, vanguard brands were exploring ways to further deepen their engagement with society. Today, it’s well understood that without a healthy, sustainable society, we won’t have a world in which to do business. Tomorrow, we hope more companies choose to be heroes. And it starts with purpose.
Leerlo en:
https://www.fastcompany.com/90450734/10-ways-purposeful-business-will-evolve-in-2020
Five years ago, as cause marketing and corporate citizenship had become widely accepted corporate strategies for giving back, vanguard brands were exploring ways to further deepen their engagement with society. Today, it’s well understood that without a healthy, sustainable society, we won’t have a world in which to do business. Tomorrow, we hope more companies choose to be heroes. And it starts with purpose.
Leerlo en:
https://www.fastcompany.com/90450734/10-ways-purposeful-business-will-evolve-in-2020
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