Interesante artículo sobre la importancia de la consistencia entre el propósito declarado de las organizaciones y la cultura organizacional que debe promoverse.
Purpose in action: the secret to building and sustaining high-performance organizations
This matters for a couple of reasons. First, alignment around sustainability or social goals isn't just about living up to ideals — it's also good for business. Customers undeniably are interested in purchasing from companies that demonstrate some social or environmental benefit. For instance, 70 percent of millennials — the demographic with the most potential spending power — actively consider company values when they make purchases.
Leerlo en:
https://www.greenbiz.com/article/purpose-action-secret-building-and-sustaining-high-performance-organizations
Purpose in action: the secret to building and sustaining high-performance organizationsThis matters for a couple of reasons. First, alignment around sustainability or social goals isn't just about living up to ideals — it's also good for business. Customers undeniably are interested in purchasing from companies that demonstrate some social or environmental benefit. For instance, 70 percent of millennials — the demographic with the most potential spending power — actively consider company values when they make purchases.
Leerlo en:
https://www.greenbiz.com/article/purpose-action-secret-building-and-sustaining-high-performance-organizations
No hay comentarios:
Publicar un comentario