Las propuestas de valor deben considerar los modos de relacionamiento con los clientes y en particular la capacidad de facilitarle el proceso de compra y la atención que sigue.
The Other "E" In Customer Experience: Customer Effort
My concept of creating a convenient experience is an end-to-end
experience, including every point of interaction with any aspect of the
company—interactions with employees, product, website, packaging…
everything. How easy are you to do business with? What extra effort do
you put your customers through? What friction can you eliminate?
https://www.forbes.com/sites/shephyken/2019/03/10/the-other-e-in-customer-experience-customer-effort/
The Other "E" In Customer Experience: Customer Effort
My concept of creating a convenient experience is an end-to-end
experience, including every point of interaction with any aspect of the
company—interactions with employees, product, website, packaging…
everything. How easy are you to do business with? What extra effort do
you put your customers through? What friction can you eliminate?https://www.forbes.com/sites/shephyken/2019/03/10/the-other-e-in-customer-experience-customer-effort/
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