La técnica de pricing Good-Better-Best es una herramienta de gestión que permite a las empresas resistir los ataques de los competidores, a la vez que ganar nuevos clientes e incrementar la rentabilidad. Muchas Pymes locales se beneficiarían con su utilización.
The Good-Better-Best Approach to Pricing
For decades the auto insurance industry operated on a simple assumption: Consumers are highly price-sensitive, and most will buy the least-expensive plan they can find. But in the early 2000s Allstate conducted some research that caused it to revisit that assumption. Price does matter, it learned, but there’s more to the story: Many drivers worry about being hit with premium hikes if they’re in an accident. And drivers with clean records want to be rewarded.
Leerlo en:
https://hbr.org/2018/09/the-good-better-best-approach-to-pricing
The Good-Better-Best Approach to PricingFor decades the auto insurance industry operated on a simple assumption: Consumers are highly price-sensitive, and most will buy the least-expensive plan they can find. But in the early 2000s Allstate conducted some research that caused it to revisit that assumption. Price does matter, it learned, but there’s more to the story: Many drivers worry about being hit with premium hikes if they’re in an accident. And drivers with clean records want to be rewarded.
Leerlo en:
https://hbr.org/2018/09/the-good-better-best-approach-to-pricing
No hay comentarios:
Publicar un comentario