El "contar historias" nos retrotrae a nuestro origen como especie, nuestra forma de relacionarnos, aprender y formar comunidad. Si bien la vida moderna nos resta momentos de encuentro para contar y escuchar historia, la fascinación y el poder de las mismas se mantiene vigente.
Storytelling increases social media audience engagement and loyalty
Most of the content vying for our attention in social media campaigns these days is fleeting. You might see it for only a split second to begin with. And, if the message is designed to stoke your fear of missing out on something new and amazing (a.k.a. FOMO), the entire experience becomes one driven by a person’s willingness — and ability — to react quickly, take action now, and generally speaking, not think too hard about what they’re doing.
Leerlo en:
https://www.theladders.com/career-advice/storytelling-increases-social-media-audience-engagement-and-loyalty
Storytelling increases social media audience engagement and loyaltyMost of the content vying for our attention in social media campaigns these days is fleeting. You might see it for only a split second to begin with. And, if the message is designed to stoke your fear of missing out on something new and amazing (a.k.a. FOMO), the entire experience becomes one driven by a person’s willingness — and ability — to react quickly, take action now, and generally speaking, not think too hard about what they’re doing.
Leerlo en:
https://www.theladders.com/career-advice/storytelling-increases-social-media-audience-engagement-and-loyalty
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