Self-improvement startup Lift.do is now Coach.me, reflecting renewed focus on personal coaching

The Next Web - Sometimes startups have to go through name changes before they truly hit their stride. For Lift.do, the self-improvement and motivation app, that change comes today: it's now known as Coach.me. The new name reflects an updated focus and business model. While the ability to set personal goals and work on revamping your habits through a social to-do list is still very much at the core of the software, it now emphasizes personal coaching.